"Company's assets are Their People, Capital and REPUTATION. If any of these are ever diminished, the last is the most difficult to restore."
In today’s Society a Company’s reputation can make or break its business. Ethically minded consumers, anti-globalists and informed investors are not just concerned with whether the product or service you provide is good, they want to know which company it is associated with and how that company is publicly perceived. It is for this reason that it is increasingly crucial to keep that reputation intact and to know what to do when events threaten to destroy it.